Amazon Q4: How to get the most out of it?

Amazon’s Q4 is a boon for the sellers as it comes to fill your pockets with shining coins. However, every light has its shadow. Fluid inventories, rushing orders, and hectic customer support can lead to costly mismanagement in full-of-treasures events like Prime Day, Cyber Monday and Black Friday. Effective store management in such a hotchpotch is a tiresome job.

Hold on! Don’t scratch your head yet, you have us at your side.

This article is a blueprint for effective store management in times when your sales curve is on the rise. Follow this step by step till the end and then you will scratch your head to find words to thank me.

Consider the conditional delays in FBA

As markets are at their peak in these events, parcel and pallet operators also find it difficult to meet the deadlines. Many have reported taking a day or two more than usual to pick up the scheduled shipments. To prevent such delays, make sure that your Q4 shipments are under your table as early as possible. Further,

Ensure early shipment to Amazon. In peak seasons, it may take up to 21 days for your products to land in Amazon’s warehouses.
The Partnered Carrier Program (PCP) can be of great benefit as it offers daily delivery slots and economical transportation rates.
Amazon also opens its heart when it comes to such events offering extended storage spaces. Nonetheless, you should always have a check on your Inventory Performance Index score as a low-than-required score can lead to limiting your allowed shipment quantity.

Book Pallet appointments at least 2 weeks prior to the expected live date on Amazon. Weekends and nighttime can come in handy in booking early appointments.

Manage your inventory

Restock, a tool, offers a helping hand in managing your inventory during peak periods.
- It will make sure you know what to restock, when to restock it, and how much to restock.
Moreover, keep the inventory alerts on to ensure a constant check on your inventory.

Price Adjustment

Always keep an eye on your pricing because this is the linchpin of making sales in Q4. The fluidity of the market makes it even more crucial. Monitor your pricing dashboard and Pricing Health regularly to be alive in the race.

Be smart, use tools

Tools like the Automatic Pricing tool, help you adjust the price of your SKUs and keeps you responsive in events like change in Featured offer price.

Keep a Check on Your Account’s Health

- Make sure you know when you are standing on thin ice.
  - - Check your contact information in the Emergency Notification to receive timely updates if there is any risk to your account.

- Keep track of your performance. Use the following widgets to be in the safe zone.
  - - Customer Service Performance to keep an eye on ODR
  - - Product Policy Compliance widget to check if there are any policy violations
  - - Delivery Performance to maintain the following delivery metrics in the thresholds.
      - Late Dispatch Rate <4%
      - Pre-Fulfilment Cancellation Rate <2.5%
      - Valid Tracking Rate >95%

- Always check your performance notifications to be able to respond promptly to any requests, alerts or ASIN enforcement.

- If you fall prey to any enforcement, review all relevant notifications and try to seek assistance in writing a plan of action from the help pages. Plus, check your Account Health Dashboard, provided that you are eligible, for a banner through which you can contact Account Health Support directly to get further guidance on the matter.

Be ahead of the curve by promoting your products

Amazon’s Pay-Per-Click (PPC) advertising gives you an opportunity to make your products more visible. PPC advertising allows you to sponsor your product at a particular bid rate and pay when someone clicks on your featured product.

Similarly, use different channels to generate sales. Do not turn a blind eye to advertising giants like Google and Facebook. Both of these platforms have billions of potential customers. Running advertising campaigns on Amazon as well as Google and Facebook will help you boost your sales and make your vaults creak.

Read: Google Ads Vs Facebook Ads: which is right for you?

Most probably you won’t have enough time to pay heed to such intricate advertising platforms. But, Adzfinity has got you covered. We are offering services that will drive traffic to your store from Amazon as well as different digital platforms like Google, Facebook, Instagram, TikTok and so on. Visit our website to have a look at our services that can amplify your valuable business.

Promotions

Promotions are an economical way to give a little push to your sales. Promotions help you drive traffic to your products in Q4.

Moreover, submit promotions for the key Q4 deals events such as Early Black Friday Deals event, Black Friday week & Cyber Monday. Also, do not forget to submit Lightning Deals, 7-Day Deals, and Vouchers.

However, keep a check on your Lightning Deals and 7-Day Deals to ensure their approval. Along with this, continuously monitor product quantity for deals and adjust accordingly to meet demand.

Try your hands on new things

- Always look for new opportunities: Markets like the EU are places where you can always make your sales curve go crazy. Read the guidelines for shipping to the EU and send your inventory directly to an EU fulfilment centre to be within reach of customers of 27 EU countries.

- Reduce your costs: Check if you are eligible for the Low-Price FBA (formerly FBA Small and Light). This can help you squash a considerable amount of fees on comparable products.

- To allow EU customers to buy your products on the UK website without any extra cost, enable FBA Export. Also, make sure to use multi-channel fulfilment to bolster off-Amazon sales on your as well as other websites.

Amazon Q4 brings exciting events for you to increase your sales and give you a handsome profit. Following this guide will enable you to manage and augment your sales in such busy periods.

However, getting full capacity benefits from Amazon Q4 requires dedicated efforts and attention to your store’s health and performance. We at Adzfinity offer you our special services of Amazon store management, listing and marketing. To get more details, have a look at our Amazon Services Page.

Good luck and have a Q4 full of bright shining coins!